The Health Guide

Understanding UK healthcare

Who regulates health insurance in the UK?

The short answer

Health insurance in the UK is regulated by the Financial Conduct Authority, which supervises how policies are sold and handled, and by the Prudential Regulation Authority, which supervises insurers’ financial strength. Complaints go to the Financial Ombudsman Service, and the Financial Services Compensation Scheme protects policyholders if an insurer fails.

Written by Ilana Eldad. Reviewed by Andrew Buscu.

Published . Last reviewed . Next review due .

Conduct regulator
FCA [1]
Prudential regulator
PRA [6]
Free complaints service
Financial Ombudsman [4]
Backstop if an insurer fails
FSCS [5]

What you need to know about who is watching

  1. Two regulators are involved: one for conduct, one for financial strength. Read more
  2. Every firm that sells or arranges a policy must be authorised, and you can check that yourself in a minute. Read more
  3. Regulation sets rules on how policies must be explained, not on what they must cover. Read more
  4. Complaints go to the insurer first and to the ombudsman second. Read more
  5. The compensation scheme is the backstop if an insurer itself fails. Read more

Who does what

Two separate regulators sit behind a UK health insurance policy, and they answer different questions. The Financial Conduct Authority asks whether the firm behaved properly: how the policy was sold, how it was explained, how claims and complaints are handled. The Prudential Regulation Authority, part of the Bank of England, asks whether the insurer is financially sound enough to pay the claims it has promised to pay. [1][6]

Who is responsible for what in UK health insurance
BodyWhat it doesWhat it does not do
Financial Conduct Authority (FCA)Authorises firms and sets conduct rules on selling, information and claims handlingDoes not decide individual claims or set what a policy must cover
Prudential Regulation Authority (PRA)Supervises insurers’ capital and financial resilienceDoes not handle consumer complaints
Financial Ombudsman Service (FOS)Decides individual complaints free of charge for consumersDoes not regulate firms or fine them
Financial Services Compensation Scheme (FSCS)Protects policyholders if an authorised insurer failsDoes not help where a claim is simply declined
Competition and Markets Authority (CMA)Investigates competition in the private healthcare marketDoes not supervise insurance conduct

How to check a firm

Every firm that sells, arranges or administers a UK health insurance policy must be authorised, and the Financial Conduct Authority publishes the Financial Services Register so anyone can check. [2] Search the firm name or reference number and you will see whether it is authorised, what it is permitted to do, its registered address and its trading names. A firm that cannot be found on the register, or whose permissions do not cover insurance, is a firm to walk away from.

  1. Ask for the firm’s registered name and reference number Trading names are common in this market, so ask which legal entity you are dealing with.
  2. Look it up on the Financial Services Register Check the permissions cover insurance distribution, and that the status is current.
  3. Check who the actual insurer is A broker arranges the policy; a separate insurer underwrites it. Both should be authorised.
  4. Keep the documents you are given The summary document and the full wording are the record of what you were told and sold.

What the rules actually require

Regulation shapes conduct rather than product design. There is no rule that says a policy must cover physiotherapy, or must apply an excess once a year rather than per claim. What the rules do require is that you are given appropriate information about the policy in good time before you commit, including a short standardised summary document alongside the full wording. [3]

Since the Consumer Duty came into force, firms also have to show that products deliver good outcomes for retail customers, that price represents fair value, that communications support understanding rather than merely disclose, and that customers get the support they need at claim and at renewal. [7] In practice this raises the standard a firm must meet when explaining something as consequential as an exclusion for a pre-existing condition.

What regulation does and does not give you

What works well

  • A public register you can use to verify any firm before you buy
  • A required summary of the policy in a standard format, before you commit
  • A free, independent complaints service if the firm gets it wrong
  • A compensation scheme if the insurer itself fails

What to watch

  • No regulator decides what a policy must cover
  • A declined claim is not automatically a regulatory failure
  • The ombudsman looks at fairness on the facts, not at whether you like the outcome
  • Employer-arranged schemes may route complaints differently

How to complain

Complaints follow a fixed order. You complain to the firm first — the insurer for a claims or policy decision, the broker for an advice or sales issue — and the firm must investigate and respond. If you are unhappy with the final response, or eight weeks pass without one, you can take the complaint to the Financial Ombudsman Service, which handles medical insurance complaints free of charge for consumers and can direct a firm to put things right. [4]

Which body to approach, and when
Your situationWhere to go first
A claim has been declined or underpaidThe insurer’s complaints process, then the Financial Ombudsman Service
You were sold a policy that did not suit youThe firm that advised or arranged it, then the ombudsman
You cannot find the firm on the registerStop, and check with the FCA before paying anything
Your insurer has gone out of businessThe Financial Services Compensation Scheme
A private hospital or consultant bill is disputedThe provider, and check published provider information

Complaints are most effective when they are specific. Say what you were told, what happened, which clause of the wording the firm has relied on and what outcome you want. Attach the authorisation reference, the invoices and the correspondence. The ombudsman decides on what is fair and reasonable in the circumstances, and a clear factual account is worth more than a strongly worded one.

“The first thing to do when a claim is declined is to ask the insurer, in writing, which clause of the policy wording they are relying on. Nine times out of ten the answer tells you immediately whether there is an argument to make. What changes outcomes is evidence: the exact wording quoted back, the dates, the correspondence and the referral paperwork. A calm complaint with those attached gets further than an angry one, and if the firm still gets it wrong, the ombudsman looks at the same documents.”

Adviser insight — Ilana Eldad, Corporate PMI Specialist, PremierPMI

If an insurer fails

The Financial Services Compensation Scheme is the backstop if an authorised insurer becomes insolvent. It exists for firm failure, not for disagreements about a claim, and the level of protection depends on the type of policy and the circumstances. [5] It is one more reason to make sure the entity underwriting your policy is authorised in the UK, which the register will tell you in a few seconds. [2]

The wider market picture

Beyond financial regulation, the private healthcare market itself has been examined by the Competition and Markets Authority, whose investigation led to continuing obligations on private hospitals and consultants about the information they disclose. [8] The market is also substantial: insurers covered 6.5 million people in 2024 and paid a record £4 billion in claims. [9] For the practical consequences of all this, read what private health insurance covers, how medical underwriting works and what an excess is.

What good looks like when you are being sold to

Regulation is easier to use if you know what it should feel like from your side of the table. A firm meeting the standard tells you which entity it is and gives you its reference number without being pushed. It explains how it is paid, and by whom, before you decide anything. It gives you the summary document and the full wording in time to read them, rather than after you have agreed. It asks about your circumstances before recommending anything, and it writes down why the recommendation suits you. [3][7]

Certain things should stop a conversation. Pressure to decide today. A refusal to put the recommendation in writing. Vagueness about which insurer will underwrite the policy. An unwillingness to talk through exclusions, or a suggestion that you can leave a medical question blank. None of these are matters of taste: they cut across the rules on information and fair treatment, and they are worth reporting as well as walking away from. [1]

Keep everything. The quote, the summary document, the full wording, the emails, the name of the person you dealt with and the date. If a dispute ever arises, the outcome usually turns on what was said and supplied at the point of sale, and the party with the records is the party in the stronger position. Neither the regulator nor the ombudsman can reconstruct a conversation nobody wrote down. [4]

Common questions

Does the FCA decide whether my claim should be paid?
No. The Financial Conduct Authority regulates firms: it authorises them, sets rules about how policies are sold, explained and administered, supervises their conduct and can take enforcement action. It does not adjudicate individual claims and it will not tell your insurer to pay you. Individual disputes go to the Financial Ombudsman Service, which looks at what is fair and reasonable on the facts of your case and can direct the firm to put things right. [4] Reporting a firm to the FCA can still be worthwhile where you believe the problem is systematic rather than personal.
How do I check my insurer or broker is authorised?
Search the Financial Services Register, which the FCA publishes and updates continuously. [2] Enter the firm’s name or its firm reference number and check three things: that the entry is current, that the permissions include insurance distribution or insurance underwriting as appropriate, and that the trading name you were given is listed against that entity. Brokers frequently trade under a different name from their registered one, which is normal, but the trading name should appear on the register. If anything does not match, ask the firm to explain before you pay any money.
What can the Financial Ombudsman Service actually do?
It can investigate your complaint, reach a decision on what is fair and reasonable in the circumstances, and direct the firm to take action — paying the claim, correcting the record, compensating for distress and inconvenience, or refunding charges. The service is free for consumers and its decision is binding on the firm if you accept it; you remain free to reject it and go to court instead. You must normally complain to the firm first and wait for its final response, or for eight weeks to pass. [4]
Is the ombudsman service free?
Yes, for consumers and for eligible small businesses. You do not need a solicitor or a claims management company, and using one will not improve your chances — the ombudsman assesses the facts and the policy wording, not the polish of the submission. If someone offers to pursue a health insurance complaint for you in return for a share of the outcome, you are paying for something you can do yourself for nothing. Put the complaint in writing, attach your documents and state the outcome you want. [4]
Who regulates private hospitals and consultants?
Not the FCA. Clinical care providers are regulated by the health regulators in each nation, such as the Care Quality Commission in England, and individual clinicians by their professional bodies. Separately, the Competition and Markets Authority investigated the private healthcare market and imposed continuing obligations about the information hospitals and consultants must publish. [8] That information is available through the Private Healthcare Information Network, which is the right place to look when you are comparing where and by whom you might be treated rather than comparing policies.
Does regulation set what a policy has to cover?
No. There is no minimum cover standard for private medical insurance in the UK, which is why two policies at similar prices can behave very differently at claim. What regulation requires is that the product is designed for an identified target market, that it represents fair value, that it is explained clearly and in good time, and that you receive a short standardised summary alongside the full wording. [3][7] The consequence for a buyer is unchanged: the wording, not the regulator, tells you what you have bought.
What protection do I have if my insurer goes bust?
The Financial Services Compensation Scheme is the backstop when an authorised firm fails and cannot meet its obligations. The scheme covers insurance policyholders, with the level of protection depending on the type of policy and the circumstances of the failure, and it is funded by a levy on the industry rather than by you. [5] It does not help where a solvent insurer simply declines a claim — that is a complaint, not a compensation matter. Checking that the underwriting entity is UK-authorised before you buy is what puts you inside the scheme in the first place. [2]
Are employer-arranged schemes regulated differently?
The insurer and the intermediary are regulated in the same way, but your position as a member of a group scheme is not identical to that of an individual policyholder. The contract is usually between the insurer and your employer, so the employer is the client, and that affects who can complain and about what. Members can normally still bring a complaint about claims handling, and the ombudsman may be able to consider it, but the answer depends on the structure of the scheme. If you are covered through work, ask your HR or benefits contact who holds the policy and how complaints are routed.

Sources

  1. Financial Conduct Authority. About the FCA. Accessed 14 September 2026 (primary source)
  2. Financial Conduct Authority. The Financial Services Register. Continuously updated; accessed 14 September 2026 (primary source)
  3. Financial Conduct Authority. ICOBS 6: Product information (FCA Handbook). Accessed 14 September 2026 (primary source)
  4. Financial Ombudsman Service. Complaints about medical insurance. Accessed 14 September 2026 (primary source)
  5. Financial Services Compensation Scheme. What we cover: insurance. Accessed 14 September 2026 (primary source)
  6. Bank of England. Prudential Regulation Authority. Accessed 14 September 2026 (primary source)
  7. Financial Conduct Authority. The Consumer Duty. Accessed 14 September 2026 (primary source)
  8. Competition and Markets Authority. Private healthcare market investigation. 2 April 2014; case page updated 2 July 2026 (primary source)
  9. Association of British Insurers. Insurers process record £4bn across individual and workplace health schemes (2024 data). 21 January 2026 (primary source)