The Health Guide — clear answers, healthier tomorrows

    Business and group protection

    Key person insurance: how it works and how much cover to buy

    Written by Andrew Buscu, PMI Specialist & Copywriter, PremierPMI
    Reviewed by Stuart Hendy, PMI Expert and Head of Publishing, PremierPMI

    Published 15 September 2026 · Last reviewed 15 September 2026 · Next review 15 December 2026 · 3 min read

    The short answer

    Key person insurance pays the business a sum if a named individual dies or, on some policies, suffers a defined critical illness. The company owns the policy and receives the money, using it to cover lost profit, recruitment and the disruption of replacing that person. HMRC applies a strict purpose test to whether premiums are deductible.

    PremierPMI is an insurance broker, authorised and regulated by the FCA (FRN 1029667). We may receive commission if you take out a policy. How we are funded.

    In this guide2 sections

    What to know about key person insurance

    1. A key person is anyone whose absence would visibly reduce profit. Read more
    2. Cover is sized using a documented method, not a guessed figure. Read more
    3. HMRC allows a premium deduction only where the sole purpose is meeting a loss of trading income. Read more
    4. Investment-content policies count as capital expenditure and are not deductible. Read more

    Thinking about key person insurance

    What works well

    • Cash reaches the business at the moment trading is disrupted.
    • The sizing method can be documented and defended.
    • HMRC’s conditions for deductibility are published and specific.

    What to watch

    • Investment-content policies are not deductible as an expense.
    • A deduction on premiums usually means tax on the pay-out.
    • Cover sized once and never reviewed drifts out of date fast.

    Sizing the cover, and HMRC’s purpose test

    A key person is anyone whose absence would visibly dent profit: a founder who holds the client relationships, a technical lead nobody can replace quickly, a sales director who writes most of the new business. Sizing the cover is an exercise in arithmetic, not sentiment — the usual approaches are a multiple of the person’s contribution to gross profit, the cost of recruiting and training a replacement including the months before they are productive, or the value of specific contracts that would be at risk. Whichever you use, write down the method and the figures so the sum assured can be justified later. The tax treatment is where businesses most often go wrong. HMRC’s guidance allows a deduction only where the sole purpose of the policy is the trade purpose of meeting a loss of trading income, and, for life cover, the policy is term insurance with no other benefits and a term that does not extend beyond the period of the employee’s usefulness to the company. Policies with an investment content — whole of life, endowment, or critical illness and accident cover that builds value — are capital expenditure and not deductible. And where premiums are allowable, the pay-out is generally taxed as trading income.

    Agree the sizing method with your accountant, get the deductibility position confirmed in writing before the policy starts, and re-run the arithmetic whenever the person’s role in the business changes. Whatever the specifics of key person insurance, the discipline that protects the business is always the same: record who owns the policy, who receives the money and which agreement directs it; get the insurer’s and the accountant’s position in writing; and review the arrangement whenever the people, the shareholdings or the borrowing change.

    Looking at cover with PremierPMI

    PremierPMI is a specialist private medical insurance broker and the publisher of The Health Guide. If you want to talk through what this means for your own cover, you can start there.

    Or, if you would rather start here, send an enquiry and PremierPMI will contact you.

    PremierPMI is an insurance broker, authorised and regulated by the FCA (FRN 1029667). We may receive commission if you take out a policy. How we are funded.

    Common questions

    What makes someone count as a key person rather than just a senior employee?
    A key person is identified by the effect of their absence on profit, not by job title. A founder holding the client relationships, a technical lead nobody else can replace quickly, or a sales director who writes most new business all qualify because losing them would visibly dent trading income. A senior employee whose work could be absorbed by colleagues without disruption does not automatically qualify, however impressive their title. The test is always the arithmetic of what would actually happen to profit if they left.
    What are the usual methods for sizing key person cover?
    There are three common approaches: a multiple of the person’s contribution to gross profit, the cost of recruiting and training a replacement including the unproductive months before they contribute fully, or the value of specific contracts that would be put at risk by their loss. There is no single correct method, so businesses should pick the one that best reflects their situation, write down the figures and the reasoning behind them, and be ready to justify the resulting sum assured if it is ever questioned later.
    Why does the type of life cover matter for whether premiums are deductible?
    HMRC’s purpose test only allows a deduction where the sole purpose is meeting a loss of trading income and, for life cover specifically, the policy is term insurance with no other benefits. Policies that carry an investment content — whole of life, endowment, or cover that builds value — are treated as capital expenditure rather than a trading expense, so the premiums are not deductible. This is why the policy type chosen at the outset, not just its purpose, decides the tax treatment.[1]

    Sources and methodology

    1. [1] HM Revenue & Customs. “Business Income Manual BIM45525: key persons insurance”. Published Accessed 15 September 2026. View source(opens in a new tab)Primary source

    We cite primary sources wherever possible. Read about our sourcing methodology.

    Written by

    Andrew Buscu

    PMI Specialist & Copywriter, PremierPMI

    • Whole-of-market private medical insurance adviser
    • Claims and renewal specialist

    Andrew is a member of the private medical insurance advisory team. He gathers detailed client requirements and liaises with insurers to arrange tailored quotes across the whole UK market, guiding clients from first quote through to claims and renewal. In one case he reduced a client renewal premium from £36,000 to £11,520 without reducing cover.

    Read full profile

    Reviewed by

    Stuart Hendy

    PMI Expert and Head of Publishing, PremierPMI

    • 20 years in UK private medical insurance
    • Underwriting and corporate placement specialist

    Stuart brings over 20 years of experience advising on UK private medical insurance. He is a key member of the private medical insurance team and Head of the Publishing Team, gathering detailed client requirements, liaising with insurers on tailored quotes, and running training on insurer product changes and underwriting nuance.

    Read full profile